CIRCEX Seminar: Envisioning and Enhancing Human Experiences in the Circular Economy

Poster picture for seminar name and organizers

We warmly welcome you to the CIRCEX research seminar ”Envisioning and Enhancing Human Experiences in the Circular Economy” on 29th of October 2025, at the Turku School of Economics, in Lecture Hall LS33, or via Zoom.

The program features keynote lectures by Bernard Cova (KEDGE Business School) and Josina Vink (Oslo School of Architecture and Design), as well as insights from the ongoing research in the CIRCEX project.

The seminar provides an excellent opportunity to explore recent research and perspectives on human experiences in the circular economy. See the whole programme for the seminar below!

PROGRAMME

9.00 Coffee

09:30–09:45 Welcome to the seminar & Introduction to the CIRCEX project 

09:45–10:45 Keynote: Bernard Cova Professor of Marketing, Kedge Business School:
“Transitioning into a Sustainable Circular Economy through Societ-ing: Going Beyond the Rallying-Cry” 

10:45–11:00 Break 

11:00–12:00 Ongoing research on circular economy experiences 
Elina Jaakkola Professor of Marketing, University of Turku:
“Conceptualizing Circular Economy Experience: A Sociomaterial View”  
Elina Närvänen Professor of Services and Retailing, Tampere University: “Enacting a Circular Economy of Plastics: A Posthumanist Practice Approach” 

12:00–13:00 Light lunch 

13:00–14:00 Keynote: Josina Vink Associate Professor of Service Design, The Oslo School of Architecture and Design: “Beyond Separateness: Designing through Relationality in Service Ecosystems” 

14:00–15:00 Discussion: “Towards More Sustainable Ecosystems – What New Approaches, Mindsets and Research Skills Are Needed?” (discussion will not be streamed)

 

Register here by 20th October:
https://link.webropolsurveys.com/S/1BE4C48F08BD6311
Zoom link will be sent after registration!