Publications

2025

Kaivonen, I., N. Mesiranta, & E. Närvänen. (2025). ‘We Need to Play With the Same Rules as Others’: Circular Fashion Start-Ups and the Emerging Logic of Circularity. Business Strategy and the Environment, 1–14

Full text of article Kaivonen, I., N. Mesiranta, & E. Närvänen. (2025). ‘We Need to Play With the Same Rules as Others’: Circular Fashion Start-Ups and the Emerging Logic of Circularity. Business Strategy and the Environment, 1–14

Weckroth, K., & Sutinen, U. (2025). Eat healthy, save the planet, but let minced meat save you! Marketing discourses, food practices and meat consumption legitimation. Consumption and Society, 1–20

Full text of article Weckroth, K., & Sutinen, U. (2025). Eat healthy, save the planet, but let minced meat save you! Marketing discourses, food practices and meat consumption legitimation. Consumption and Society, 1–20

Nurminen, M. (2025). Questioning Anthropocentric Utilitarianism: Expanding Ethical Horizons in the Circular Economy. Circular Economy and Sustainability, 5, 4801–4818.

Full text of article Nurminen, M. (2025). Questioning Anthropocentric Utilitarianism: Expanding Ethical Horizons in the Circular Economy. Circular Economy and Sustainability, 5, 4801–4818.

Sitompul C., Gunawan T., Mesiranta N., Närvänen E. & Octavia JR. (2025). Impact of food waste-related course attendance on students’ food waste reduction behaviours and knowledge: a case study from Indonesia. International Journal of Sustainability in Higher Education, 26 (9): 36–54.

Full text of article Sitompul C., Gunawan T., Mesiranta N., Närvänen E. & Octavia JR. (2025). Impact of food waste-related course attendance on students’ food waste reduction behaviours and knowledge: a case study from Indonesia. International Journal of Sustainability in Higher Education, 26 (9): 36–54.

Mesiranta, N., Mattila, M., Eriksson, M., Blasi, E., Sjolund, A., Bartek, L., Pietrangeli, R., Nasso, M., Cicatiello, C., Sulankivi, S. & Närvänen, E. (2025). Reducing bread surplus and waste at the bakery-retail interface in three European countries. Cleaner Waste Systems, 12, 100433.

Full text of article Mesiranta, N., Mattila, M., Eriksson, M., Blasi, E., Sjolund, A., Bartek, L., Pietrangeli, R., Nasso, M., Cicatiello, C., Sulankivi, S. & Närvänen, E. (2025). Reducing bread surplus and waste at the bakery-retail interface in three European countries. Cleaner Waste Systems, 12, 100433.

2024

Mesiranta, N., Mattila, M., Koskinen, O., & Närvänen, E. (2024). Circular Consumption Practices as Matters of Care. Journal of Business Ethics, 1-18.

Full text of article Mesiranta, N., Mattila, M., Koskinen, O., & Närvänen, E. (2024). Circular Consumption Practices as Matters of Care. Journal of Business Ethics, 1-18.

Nurminen, M., Mattila, M., & Närvänen, E. (2024). Companies’ future visions for circularity: A frame analysis based on Finnish front-runner CE companies. Cleaner Production Letters, 100066.

Full text of article Nurminen, M., Mattila, M., & Närvänen, E. (2024). Companies’ future visions for circularity: A frame analysis based on Finnish front-runner CE companies. Cleaner Production Letters, 100066.

Luukkonen, R., Närvänen, E., & Becker, L. (2024). Consumer collectives in the circular economy: A systematic review and research agenda. Sustainable Production and Consumption, 45, pp. 281-293.

Full text of article Luukkonen, R., Närvänen, E., & Becker, L. (2024). Consumer collectives in the circular economy: A systematic review and research agenda. Sustainable Production and Consumption, 45, pp. 281-293.

Kaivonen, I., Mesiranta, N., & Närvänen, E. (2024). “I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers. Fashion Theory, 28(1), pp. 85-115

Full text of article Kaivonen, I., Mesiranta, N., & Närvänen, E. (2024). “I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers. Fashion Theory, 28(1), pp. 85-115

Weckroth, K. & Närvänen, E. (2024) Activity focus groups – a discursive, practical and social method for studying consumption practices. Qualitative Market Research 27 (2), pp. 212-230.

Full text of article Weckroth, K. & Närvänen, E. (2024) Activity focus groups – a discursive, practical and social method for studying consumption practices. Qualitative Market Research 27 (2), pp. 212-230.

2023

Närvänen, E., Mesiranta, N., Saarijärvi, H., & Nevalainen, J. (2023). Examining consumer food waste through grocery retailers’ customer data: Segments and practical implications. International Journal of Consumer Studies, 47(4), 1273-1290.

Full text of article Närvänen, E., Mesiranta, N., Saarijärvi, H., & Nevalainen, J. (2023). Examining consumer food waste through grocery retailers’ customer data: Segments and practical implications. International Journal of Consumer Studies, 47(4), 1273-1290.

Sutinen, U.-M., & Närvänen, E. (2023). Grocery Retailers’ Approaches to Discussion on the Food Waste Issue on Social Media. In Bäckström, K., Egan-Wyer, C., Samsioe, E. (eds.) The Future of Consumption. Palgrave Macmillan, Cham, pp. 159-172.

Full text of article Sutinen, U.-M., & Närvänen, E. (2023). Grocery Retailers’ Approaches to Discussion on the Food Waste Issue on Social Media. In Bäckström, K., Egan-Wyer, C., Samsioe, E. (eds.) The Future of Consumption. Palgrave Macmillan, Cham, pp. 159-172.

Närvänen, E., Fuentes, C., & Mesiranta, N. (2023). The assembling of circular consumption: A sociomaterial practice approach. In H. Lehtimäki, L. Aarikka-Stenroos, A. Jokinen, & P. Jokinen (eds.), The Routledge Handbook of Catalysts for a Sustainable Circular Economy, Routledge, pp. 535-549.

Full text of article Närvänen, E., Fuentes, C., & Mesiranta, N. (2023). The assembling of circular consumption: A sociomaterial practice approach. In H. Lehtimäki, L. Aarikka-Stenroos, A. Jokinen, & P. Jokinen (eds.), The Routledge Handbook of Catalysts for a Sustainable Circular Economy, Routledge, pp. 535-549.

Sutinen, U.-M., Luukkonen, R., & Närvänen, E. (2023). “Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media. Young Consumers, 25(2), pp. 211-225

Full text of article Sutinen, U.-M., Luukkonen, R., & Närvänen, E. (2023). “Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media. Young Consumers, 25(2), pp. 211-225

2022

Lehtokunnas, T., Mattila, M., Närvänen, E. & Mesiranta, N. (2022). Towards circular economy in food consumption: Food waste reduction practices as ethical work. Journal of Consumer Culture, 22(1), 227-245.

Full text of article Lehtokunnas, T., Mattila, M., Närvänen, E. & Mesiranta, N. (2022). Towards circular economy in food consumption: Food waste reduction practices as ethical work. Journal of Consumer Culture, 22(1), 227-245.

Mesiranta, N., Närvänen, E., & Mattila, M. (2022). Framings of food waste: How food system stakeholders are responsibilized in public policy debate. Journal of Public Policy & Marketing, 41 (2), 144-161.

Full text of article Mesiranta, N., Närvänen, E., & Mattila, M. (2022). Framings of food waste: How food system stakeholders are responsibilized in public policy debate. Journal of Public Policy & Marketing, 41 (2), 144-161.

Närvänen, E., Mattila, M., Keränen, J., Kaivonen, I. & Nurminen, M. (2022). Framing value propositions in the food waste business: A sociocultural approach. Industrial Marketing Management, 105, 211-222.

Full text of article Närvänen, E., Mattila, M., Keränen, J., Kaivonen, I. & Nurminen, M. (2022). Framing value propositions in the food waste business: A sociocultural approach. Industrial Marketing Management, 105, 211-222.

Sutinen, U-M. (2022). Socio-cultural approach to social marketing : Fostering food waste reduction. Tampere University Dissertations, 592.

Full text of article Sutinen, U-M. (2022). Socio-cultural approach to social marketing : Fostering food waste reduction. Tampere University Dissertations, 592.

Sutinen, U.-M. (2022). Addressing food waste with a socio-cultural approach to social marketing. Journal of Social Marketing, 12(2), pp. 256-274.

Full text of article Sutinen, U.-M. (2022). Addressing food waste with a socio-cultural approach to social marketing. Journal of Social Marketing, 12(2), pp. 256-274.

Sutinen, U. M., & Närvänen, E. (2022). Constructing the food waste issue on social media: a discursive social marketing approach. Journal of Marketing Management, 38 (3-4), pp. 219-247.

Full text of article Sutinen, U. M., & Närvänen, E. (2022). Constructing the food waste issue on social media: a discursive social marketing approach. Journal of Marketing Management, 38 (3-4), pp. 219-247.

2021

Luukkonen, R. (2020). Kulutuksen vähentämisen tavat kestävässä kuluttamisessa. Kulutustutkimus.Nyt, 14 (1-2).

Full text (in Finnish) of article Luukkonen, R. (2020). Kulutuksen vähentämisen tavat kestävässä kuluttamisessa. Kulutustutkimus.Nyt, 14 (1-2).

Mesiranta, N., Närvänen, E., Luukkonen, R., & Kaivonen, I. (2021). Social media influencers educating consumers on sustainable fashion in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, 87-90.

Närvänen, E., Mattila, M. & Mesiranta, N. (2021). Institutional work in food waste reduction: Start-ups' role in moving towards a circular economy. Industrial Marketing Management, 93, pp. 605-616.

Full text of article Närvänen, E., Mattila, M. & Mesiranta, N. (2021). Institutional work in food waste reduction: Start-ups' role in moving towards a circular economy. Industrial Marketing Management, 93, pp. 605-616.

Purmonen, R. (2021). "Knowledge sharing between the non-profit sector and the for-profit sector: A case study of a food bank and its donors." Master's thesis. Tampere University: Faculty of Management and Business.

Full text of article Purmonen, R. (2021). "Knowledge sharing between the non-profit sector and the for-profit sector: A case study of a food bank and its donors." Master's thesis. Tampere University: Faculty of Management and Business.

Toivanen, M. (2021). "Bringing fashion renting to the mainstream: Customer-centricity of fashion rental companies." Master's thesis. Tampere University: Faculty of Management and Business.

Full text of article Toivanen, M. (2021). "Bringing fashion renting to the mainstream: Customer-centricity of fashion rental companies." Master's thesis. Tampere University: Faculty of Management and Business.

2020

Janhonen, K., Mattila, M., Mesiranta, N., Kouhia, A., Autio, M. & Närvänen, E. (2020). Kohti kestävää kuluttamista: Materiaalitaju kuluttajien ja materiaalien aktiivisen suhteen hahmottajana. Alue ja Ympäristö, 49(2), 4-21.

Full text (in Finnish) of article Janhonen, K., Mattila, M., Mesiranta, N., Kouhia, A., Autio, M. & Närvänen, E. (2020). Kohti kestävää kuluttamista: Materiaalitaju kuluttajien ja materiaalien aktiivisen suhteen hahmottajana. Alue ja Ympäristö, 49(2), 4-21.

Haikonen, M. (2020). "Reducing food waste in the consumer community." Master's thesis. Tampere University: Faculty of Management and Business.

Full text (in Finnish) of article Haikonen, M. (2020). "Reducing food waste in the consumer community." Master's thesis. Tampere University: Faculty of Management and Business.

Mattila, M., Mesiranta, N. & Heikkinen, A. (2020). Platform-based sustainable business models: Reducing food waste in food services. International Journal of Entrepreneurship and Innovation Management, 24 (4/5), pp. 249-265.

Full text of article Mattila, M., Mesiranta, N. & Heikkinen, A. (2020). Platform-based sustainable business models: Reducing food waste in food services. International Journal of Entrepreneurship and Innovation Management, 24 (4/5), pp. 249-265.

Nurminen, M. (2020). "Best before - trendy now: a frame analysis of the normalisation of the food waste business." Master's thesis. Tampere University: Faculty of Management and Business.

Full text (in Finnish) of article Nurminen, M. (2020). "Best before - trendy now: a frame analysis of the normalisation of the food waste business." Master's thesis. Tampere University: Faculty of Management and Business.

Närvänen, E., Mesiranta, N., Mattila, M. & Heikkinen, A. (2020). Introduction: Framework for managing food waste. In Närvänen, E., Mattila, M., Mesiranta, N. & Heikkinen, A. (eds.) Food waste management: Solving the wicked problem. Cham: Palgrave Macmillan, pp. 1–24.

Full text of article Närvänen, E., Mesiranta, N., Mattila, M. & Heikkinen, A. (2020). Introduction: Framework for managing food waste. In Närvänen, E., Mattila, M., Mesiranta, N. & Heikkinen, A. (eds.) Food waste management: Solving the wicked problem. Cham: Palgrave Macmillan, pp. 1–24.

Sutinen, U.M. (2020). Assumptions about consumers in food waste campaigns: A visual analysis. In Närvänen, E., Mesiranta, N., Mattila, M. & Heikkinen, A. (eds.) Food waste management: Solving the wicked problem. Cham: Palgrave Macmillan, pp. 225-256.

Full text of article Sutinen, U.M. (2020). Assumptions about consumers in food waste campaigns: A visual analysis. In Närvänen, E., Mesiranta, N., Mattila, M. & Heikkinen, A. (eds.) Food waste management: Solving the wicked problem. Cham: Palgrave Macmillan, pp. 225-256.

Närvänen, E., Mesiranta, N., Mattila, M. & Heikkinen, A. (eds.) (2020). Food waste management: Solving the Wicked Problem. Cham: Palgrave Macmillan.

Full text of article Närvänen, E., Mesiranta, N., Mattila, M. & Heikkinen, A. (eds.) (2020). Food waste management: Solving the Wicked Problem. Cham: Palgrave Macmillan.

2019

Kaivonen, I. (2019). "Institutional work on service innovation in the context of food waste". Master's thesis. Tampere University: Faculty of Management and Business.

Full text (in Finnish) of article Kaivonen, I. (2019). "Institutional work on service innovation in the context of food waste". Master's thesis. Tampere University: Faculty of Management and Business.

Mattila, M., Mesiranta, N., Närvänen, E., Koskinen, O., & Sutinen, U.-M. (2019). Dances with potential food waste: Organising temporality in food waste reduction practices. Time & Society, 28(4), pp. 1619–1644.

Full text of article Mattila, M., Mesiranta, N., Närvänen, E., Koskinen, O., & Sutinen, U.-M. (2019). Dances with potential food waste: Organising temporality in food waste reduction practices. Time & Society, 28(4), pp. 1619–1644.

Närvänen, E., Mattila, M. & Mesiranta, N. (2019). Consumer-citizens as leaders of change: Case food waste. In Kangas, A., Kujala J., Heikkinen, A.,Lönnqvist, A., Laihonen, H., & Bethwaite, J. (eds.) Leading change in a complex world: Transdisciplinary perspectives. Tampere: Tampere University Press, pp. 263–280.

Full text of article Närvänen, E., Mattila, M. & Mesiranta, N. (2019). Consumer-citizens as leaders of change: Case food waste. In Kangas, A., Kujala J., Heikkinen, A.,Lönnqvist, A., Laihonen, H., & Bethwaite, J. (eds.) Leading change in a complex world: Transdisciplinary perspectives. Tampere: Tampere University Press, pp. 263–280.

Sirola, N., Sutinen, U., Närvänen, E., Mesiranta, N. & Mattila, M. (2019). Mottainai!—A practice theoretical analysis of Japanese consumers’ food waste reduction. Sustainability, 11(23):6645.

Full text of article Sirola, N., Sutinen, U., Närvänen, E., Mesiranta, N. & Mattila, M. (2019). Mottainai!—A practice theoretical analysis of Japanese consumers’ food waste reduction. Sustainability, 11(23):6645.

2018

Koskinen, O., Mattila, M., Närvänen, E., & Mesiranta, N. (2018). Hoiva ruokahävikin vähentämisen arkisissa käytännöissä. Alue ja Ympäristö, 47:2, 17–31.

Full text (in Finnish) of article Koskinen, O., Mattila, M., Närvänen, E., & Mesiranta, N. (2018). Hoiva ruokahävikin vähentämisen arkisissa käytännöissä. Alue ja Ympäristö, 47:2, 17–31.

Sirola, N. (2018). "Food waste reduction practices in Japanese everyday life - a mobile ethnographic study". Master's thesis. University of Tampere: Faculty of Management.

Full text (in Finnish) of article Sirola, N. (2018). "Food waste reduction practices in Japanese everyday life - a mobile ethnographic study". Master's thesis. University of Tampere: Faculty of Management.

Närvänen, E., Mesiranta, N., & Mattila, M. (2018). Roles of consumer-citizens in food waste reduction. Kulutustutkimus.Nyt, 12:1–2, 20–32.

Full text of article Närvänen, E., Mesiranta, N., & Mattila, M. (2018). Roles of consumer-citizens in food waste reduction. Kulutustutkimus.Nyt, 12:1–2, 20–32.

Närvänen, E., Mesiranta, N., Sutinen, U., & Mattila, M. (2018). Creativity, aesthetics and ethics of food waste in social media campaigns. Journal of Cleaner Production, 195, 102–110.

Full text of article Närvänen, E., Mesiranta, N., Sutinen, U., & Mattila, M. (2018). Creativity, aesthetics and ethics of food waste in social media campaigns. Journal of Cleaner Production, 195, 102–110.

Mattila, M., Mesiranta, N., Heikkinen, A., & Turunen, S. (2018). Creating value from food waste: Case ResQ Club. In Dey, A. K. & Thatchenkery, T. (eds.) Advances in Social Change Leadership & Organizational Decision Making. New Delhi: Bloomsbury Publishing India Pvt. Ltd, pp. 13–22.