About

The Center for Industrial Sales Excellence (CISE) is an initiative at Tampere University focused on strengthening the role of industrial sales in research, education, and practice.
CISE brings together researchers and industry partners to develop knowledge and capabilities for the commercialization of complex industrial solutions and technology services, particularly in project-based and international business environments.
The initiative responds to a key challenge: while many industrial firms are technologically advanced, their ability to translate technical expertise into commercial success often remains underdeveloped. CISE aims to bridge this gap by combining research, teaching, and industry collaboration.

The Center for Industrial Sales Excellence (CISE) is a strategic initiative that operates as a collaborative platform rather than a traditional research group.

Its purpose is to connect research, education, and industry practice to advance the understanding and development of industrial sales capabilities.

Why industrial sales?

Industrial sales—especially in the context of tailored solutions and technology services—requires:

Deep technical and financial understanding
Strong customer collaboration and co-development
Long-term relationship management
Ability to manage complex value creation processes

Despite its importance, this area has historically received limited attention in both research and higher education.

Mission

To advance the research, teaching, and practice of industrial sales and support firms in achieving stronger commercial success in international markets.

Vision

To establish a globally recognized hub for industrial sales research and education, with strong industry integration and societal impact.

CISE

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