Research Groups
Learn more about our seven interdisciplinary research groups at the Research Centre of Gameful Realities, where experts from Tampere University’s ITC, EDU, MAB and MET faculties collaborate on gamification, AR/VR/XR, positive psychology and game‑based learning research.
Augmentative Technology
The Augmentative Technology group unites multidisciplinary experts to create tech that enhances daily life ● Leader: Johanna Virkki ● Learn More?
Gameful Futures Lab
The Gameful Futures Lab uses game‑based, design‑oriented research to explore alternative futures, blending technology and interaction ● Leader: Oğuz ‘Oz’ Buruk ● Learn More?
Games & Learning Group
The Games & Learning Group investigates how games and playful interactions shape learning, motivation, emotion, and engagement across a wide range of educational contexts ● Leader: Kristian Kiili ● Learn More?
Gamification Group
Gamification Group is a multidisciplinary research team that investigates the gameful aspects of technology, society, culture, and the economy ● Leader: Juho Hamari ● Learn More?
INSIGHT
The INSIGHT Research Group is dedicated to generating socio‑technical insights within the field of Information Systems research ● Leader: Henri Pirkkalainen ● Learn More?
XR Economies Lab
XR Economies Lab leads research on how augmented reality, virtual reality, mixed‑reality and augmented virtuality reshape consumer experiences. ● Leader: Nannan Xi ● Learn More?
InterReality
InterReality is a multidisciplinary research group focusing on the interrelations between different virtual spaces (including both “digital” and “possible”) and the real world ● Leader: Mattia Thibault ● Learn More?






