Customer oriented marketing research group 2023

Customer Oriented Marketing Research Group

We view the world from the customer’s perspective.

About us

The research group conducts international academic research especially focusing on the topics of strategic marketing, consumer research, customer value and customer experience and decision-making. One of the central goals of the research group of Customer Oriented Marketing is to identify and develop means through which the customer’s voice is brought to the boardroom as part of strategic decision making of companies and other organisations.