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Customer Oriented Marketing research group

Publications

Publications 2023

Actor experience: Bridging individual and collective-level theorizing. Journal of Business Research (SI: Advancing Service-Dominant Logic: Institutions, Service Ecosystems, and Emergence)

Becker, L., Karpen, I. O., Kleinaltenkamp, M., Jaakkola, E., Helkkula, A., & Nuutinen, M.

Full article (open access) of article Actor experience: Bridging individual and collective-level theorizing. Journal of Business Research (SI: Advancing Service-Dominant Logic: Institutions, Service Ecosystems, and Emergence)

"The assembling of circular consumption: A sociomaterial practice approach." in The Routledge Handbook of Catalysts for a Sustainable Circular Economy, eds. Hanna Lehtimäki, Leena Aarikka-Stenroos, Ari Jokinen and Pekka Jokinen. Routledge.

Närvänen, E. Fuentes, C., Mesiranta, N.

“Grocery retailer approaches to discussion on the food waste issue on social media” in Future Themes in Consumption, eds. Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe.

Sutinen, U. & Närvänen, E.

Publications 2022

Understanding and managing customer experiences. In Edvardsson, B. & Tronvol, B. (Eds). Handbook of Service Management. Palgrave.

Jaakkola, E., Becker, L., & Panina, E.

The rise of collaborative engagement platforms: Institutional work catalysing the emergence of a local food network. European Journal of Marketing

Leipämaa-Leskinen, H., Närvänen, E. & Makkonen, H.

Framing Firm Internationalisation – A Business Model Perspective. In Nielsen, C., Marinova, S.T. & Marinov, M.A. (Eds.) Business Models and Firm Internationalisation. Routledge.

Yrjölä, M. & Kuusela, H.

Digital Platforms as Disrupting Business Models for Internationalisation. In Nielsen, C., Marinova, S.T. & Marinov, M.A. (Eds.) Business Models and Firm Internationalisation. Routledge.

Yrjölä, M., Mattila, M., Hautamaki, P. & Mikkonen, M.

Challenging the “integration imperative”: A customer perspective on omnichannel journeys. Journal of Retailing and Consumer Services, 64, 102829.

Gasparin, I., Panina, E., Becker, L., Yrjölä, M., Jaakkola, E., & Pizzutti, C.

Shop at Your Own Risk? Consumer Activities in Fashion E-Commerce. International Journal of Consumer Studies.

Sutinen, U.-M., Saarijärvi, H. & Yrjölä, M.

“Materializing the body - a feminist perspective”, in Maclaran, P., Stevens, L. & Kravetz, O. (forth.) The Routledge Companion to Feminism and Marketing, London: Routledge.

Valtonen, A. & Närvänen, E.

Maternal childbirth experience and induction of labour in each mode of delivery: A retrospective seven-year cohort study of 95,051 parturients in Finland. BMC Pregnancy and Childbirth

Joensuu, J., Saarijärvi, H., Rouhe, H., Gissler, M., Ulander, V.-M., Heinonen, S., Torkki, P., & Mikkola, T.S.

Practice disengagement: Reconfiguring systems of practices in transformational consumption journeys. In Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Becker, L., Jaakkola, E., Akaka, M. A., & Schau, H. J.

Full article (open access) of article Practice disengagement: Reconfiguring systems of practices in transformational consumption journeys. In Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Changes in alcohol purchases from grocery stores after authorizing the sale of stronger beverages: the case of the reform of Finnish alcohol legislation in 2018, Nordic Studies on Alcohol and Drugs.

Uusitalo, L., Nevalainen, J., Rahkonen, O., Erkkola, M., Saarijärvi, H., Fogelholm, M. & Lintonen, T.

Framing value propositions in the food waste business: A sociocultural approach. Industrial Marketing Management.

Närvänen, E., Mattila, M., Keränen, J., Kaivonen, I. & Nurminen, M.

"Social media influencers educating consumers on sustainable fashion”, in Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Mesiranta, N., Närvänen, E., Luukkonen, R. & Kaivonen, I.

Full article (open access) of article "Social media influencers educating consumers on sustainable fashion”, in Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Publications 2021

Epäterveellisten elintarvikkeiden markkinointi lapsille ja nuorille. Tilanne Suomessa ja pelisääntöjä markkinoinnin sääntelyyn. Valtioneuvoston selvitys- ja tutkimustoiminnan julkaisusarja 2021:57.

Fogelholm, M., Närvänen, E., Erkkola, M., Lähteenmäki-Uutela, A., Kaivonen, I., Nikkola, A., Sutinen, U-M. ja Uusitalo, L.

Available (in Finnish) of article Epäterveellisten elintarvikkeiden markkinointi lapsille ja nuorille. Tilanne Suomessa ja pelisääntöjä markkinoinnin sääntelyyn. Valtioneuvoston selvitys- ja tutkimustoiminnan julkaisusarja 2021:57.

Sociodemographic differences in motives for food selection: results from the LoCard cross-sectional survey. The International Journal of Behavioral Nutrition and Physical Activity, 18(1), 1–71.

Konttinen, H., Halmesvaara, O., Fogelholm, M., Saarijärvi, H., Nevalainen, J. & Erkkola, M.

Full article (open access) of article Sociodemographic differences in motives for food selection: results from the LoCard cross-sectional survey. The International Journal of Behavioral Nutrition and Physical Activity, 18(1), 1–71.

Understanding and managing customer experiences. In: Edvardsson, B. & Tronvol, B. (Eds). Handbook of Service Management. Palgrave.

Jaakkola, E., Becker, L., & Panina, E.

Business-to-Business Selling in Transition: A Digital Dynamic Managerial Capability Framework. Journal of Finnish Studies, 23 (2), 156–192.

Mattila, M., Hautamäki, P., Yrjölä, M. & Aarikka-Stenroos, L.

Publications 2020

Parasocial relationships of Generation Z consumers with social media influencers. Ch. 7 in Influencer Marketing and Relations: Changing the Ways Companies Communicate. Ed. Yesiloglu, S. and Costello, J. Routledge: London.

Närvänen, E., Kirvesmies, T. & Kahri, E.

Full book of article Parasocial relationships of Generation Z consumers with social media influencers. Ch. 7 in Influencer Marketing and Relations: Changing the Ways Companies Communicate. Ed. Yesiloglu, S. and Costello, J. Routledge: London.

Characterization and Correction of Bias Due to Nonparticipation and the Degree of Loyalty in Large-Scale Finnish Loyalty Card Data on Grocery Purchases: Cohort Study. Journal of Medical Internet Research, 22(7).

Vuorinen, A,-L., Erkkola, M., Fogelholm, M., Kinnunen, S., Saarijärvi, H., Uusitalo, L. & Nevalainen, J.

Full article (open access) of article Characterization and Correction of Bias Due to Nonparticipation and the Degree of Loyalty in Large-Scale Finnish Loyalty Card Data on Grocery Purchases: Cohort Study. Journal of Medical Internet Research, 22(7).

Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing. In Advances in National Brand and Private Label Marketing (pp. 156–163). Springer International Publishing.

Yrjölä, M., Hokkanen, H., Määttänen, E., & Saarijärvi, H.

Full book of article Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing. In Advances in National Brand and Private Label Marketing (pp. 156–163). Springer International Publishing.

Strategiana asiakaskokemus: Miksi, mitä, miten. Docendo.

Saarijärvi, H. & Puustinen, P.

Kaupan transformaatio: Datan rooli ja arvopotentiaali. In Jalonen, H., Helander, N., Mäkelä, L., & Boedeker, M. (2020). Arvostustalous : kuinka arvostus rakennetaan ja rakentuu digiyhteiskunnassa. Vastapaino.

Saarijärvi, H. & Hokkanen, H.