In our teaching that is based on research, students also get to hone their research skills. In the course Brand Management & Communication, students worked in groups and chose a local brand as the focus of their group project. In weekly assignments linked to the course content, students prepared a brand management plan for their chosen brand, based on a small-scale brand study conducted among consumers.
Five selected finalists presented their work to the jury at the Brand Management & Communication Awards 2024 event held on Friday, April 26th. The top three groups developed brand management plans for the following brands: Boulangerie Marco, Pyynikin Panimo, and Puhdistamo. Congratulations to the winners and thank you to all the students for their fantastic work!