The marketing research group’s citations reached a significant milestone in June, with publications being referenced over 10,000 times. Citation count reflects the popularity of publications within the scientific community and serves as a measure of research impact. We have created a dedicated Google Scholar profile for the research conducted in our research groups allowing you to track the articles published and monitor their citation metrics. From a scholarly perspective, the first half of 2024 has been excellent both quantitatively and qualitatively. Notably, University Lecturer Mika Yrjölä’s recent research on the tensions between competition and cooperation among business leaders, titled “Paradox blindness: How managers frame coopetition,” was published in the esteemed Industrial Marketing Management journal.
You can explore and learn more about the marketing research group’s publications here: Google Scholar – Marketing Research Group