Publications

Please visit our Google Scholar profile for most recent publications

Actor experience: Bridging individual and collective-level theorizing. Journal of Business Research (SI: Advancing Service-Dominant Logic: Institutions, Service Ecosystems, and Emergence)

Becker, L., Karpen, I. O., Kleinaltenkamp, M., Jaakkola, E., Helkkula, A., & Nuutinen, M.

Extending Consumer Privacy Research Through A Consumer Culture Theory Approach. Marketing Theory (ahead of print)

Horppu, J.

Examining consumer food waste through grocery retailers' customer data: Segments and practical implications. International Journal of Consumer Studies

Närvänen, E., Mesiranta, N., Saarijärvi, H. & Nevalainen, J.

"The assembling of circular consumption: A sociomaterial practice approach." in The Routledge Handbook of Catalysts for a Sustainable Circular Economy, eds. Hanna Lehtimäki, Leena Aarikka-Stenroos, Ari Jokinen and Pekka Jokinen. Routledge.

Närvänen, E. Fuentes, C., Mesiranta, N.

Effect of the maternal childbirth experience on a subsequent birth: a retrospective 7-year cohort study of primiparas in Finland, BMJ Open.

Joensuu, J., Saarijärvi, H., Rouhe, H., Gissler, M., Ulander, V.-M., Heinonen, S., Torkki, P.M., & Mikkola, T.

From transactions to transformations: exploring transformative food retailing, The International Review of Retail, Distribution and Consumer Research

Saarijärvi, H., Sparks, L., Närvänen, E., Erkkola, M., Fogelholm, M., & Nevalainen, J.

“Grocery retailer approaches to discussion on the food waste issue on social media” in Future Themes in Consumption, eds. Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe.

Sutinen, U. & Närvänen, E.

“Value-creating and value-eroding decoupling in B2B platforms – a multiple case study” in Reconfiguration of Business Models and Ecosystems: Decoupling and Resilience. Routledge.

Yrjölä, M., Mattila, M. & Mikkonen, M.

“Customer orientation: The case of creating value in ecosystems” in Reconfiguration of Business Models and Ecosystems: Decoupling and Resilience. Routledge.

Yrjölä, M., Niittymies, A. & Tabas, A.M.

Understanding and managing customer experiences. In Edvardsson, B. & Tronvol, B. (Eds). Handbook of Service Management. Palgrave.

Jaakkola, E., Becker, L., & Panina, E.

The rise of collaborative engagement platforms: Institutional work catalysing the emergence of a local food network. European Journal of Marketing

Leipämaa-Leskinen, H., Närvänen, E. & Makkonen, H.

Framing Firm Internationalisation – A Business Model Perspective. In Nielsen, C., Marinova, S.T. & Marinov, M.A. (Eds.) Business Models and Firm Internationalisation. Routledge.

Yrjölä, M. & Kuusela, H.

Digital Platforms as Disrupting Business Models for Internationalisation. In Nielsen, C., Marinova, S.T. & Marinov, M.A. (Eds.) Business Models and Firm Internationalisation. Routledge.

Yrjölä, M., Mattila, M., Hautamaki, P. & Mikkonen, M.

Challenging the “integration imperative”: A customer perspective on omnichannel journeys. Journal of Retailing and Consumer Services, 64, 102829.

Gasparin, I., Panina, E., Becker, L., Yrjölä, M., Jaakkola, E., & Pizzutti, C.

Shop at Your Own Risk? Consumer Activities in Fashion E-Commerce. International Journal of Consumer Studies.

Sutinen, U.-M., Saarijärvi, H. & Yrjölä, M.

“Materializing the body - a feminist perspective”, in Maclaran, P., Stevens, L. & Kravetz, O. (forth.) The Routledge Companion to Feminism and Marketing, London: Routledge.

Valtonen, A. & Närvänen, E.

Maternal childbirth experience and induction of labour in each mode of delivery: A retrospective seven-year cohort study of 95,051 parturients in Finland. BMC Pregnancy and Childbirth

Joensuu, J., Saarijärvi, H., Rouhe, H., Gissler, M., Ulander, V.-M., Heinonen, S., Torkki, P., & Mikkola, T.S.

Practice disengagement: Reconfiguring systems of practices in transformational consumption journeys. In Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Becker, L., Jaakkola, E., Akaka, M. A., & Schau, H. J.

Changes in alcohol purchases from grocery stores after authorizing the sale of stronger beverages: the case of the reform of Finnish alcohol legislation in 2018, Nordic Studies on Alcohol and Drugs.

Uusitalo, L., Nevalainen, J., Rahkonen, O., Erkkola, M., Saarijärvi, H., Fogelholm, M. & Lintonen, T.

Addressing food waste with a socio-cultural approach to social marketing. Journal of Social Marketing, Vol. 12 No. 2, pp. 256-274.

Sutinen, U.-M.

Framing value propositions in the food waste business: A sociocultural approach. Industrial Marketing Management.

Närvänen, E., Mattila, M., Keränen, J., Kaivonen, I. & Nurminen, M.

"Social media influencers educating consumers on sustainable fashion”, in Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Mesiranta, N., Närvänen, E., Luukkonen, R. & Kaivonen, I.

Embodied knowledge in customer experience – reflections on yoga. Consumption Markets and Culture.

Kuuru, T.K.

Epäterveellisten elintarvikkeiden markkinointi lapsille ja nuorille. Tilanne Suomessa ja pelisääntöjä markkinoinnin sääntelyyn. Valtioneuvoston selvitys- ja tutkimustoiminnan julkaisusarja 2021:57.

Fogelholm, M., Närvänen, E., Erkkola, M., Lähteenmäki-Uutela, A., Kaivonen, I., Nikkola, A., Sutinen, U-M. ja Uusitalo, L.

From customer to actor value propositions: an analysis of digital transaction platforms. The International Review of Retail, Distribution and Consumer Research, 31(3), 257–279.

Hokkanen, H., Hänninen, M., Yrjölä, M., & Saarijärvi, H.

Maternal childbirth experience and time of delivery: a retrospective 7-year cohort study of 105 847 parturients in Finland. BMJ Open, 11(6), e046433–e046433.

Joensuu, J., Saarijärvi, H., Rouhe, H., Gissler, M., Ulander, V-M., Heinonen, S., & Mikkola, T.

Sociodemographic differences in motives for food selection: results from the LoCard cross-sectional survey. The International Journal of Behavioral Nutrition and Physical Activity, 18(1), 1–71.

Konttinen, H., Halmesvaara, O., Fogelholm, M., Saarijärvi, H., Nevalainen, J. & Erkkola, M.

Digital transformation of business-to-business sales : what needs to be unlearned? The Journal of Personal Selling & Sales Management, 41(2), 113–129.

Mattila, M., Yrjölä, M. & Hautamäki, P.

Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate. Journal of Public Policy & Marketing

Mesiranta, N., Närvänen, E. & Mattila, M.

An integrative framework for managing customer value propositions. Journal of Business Research, 134, 754–764.

Rintamäki, T., & Saarijärvi, H.

Customers’ perceptions of returning items purchased online: planned versus unplanned product returners. International Journal of Physical Distribution & Logistics Management, 51(4), 403–422.

Rintamäki, T., Spence, M.T., Saarijärvi, H., Joensuu, J., & Yrjölä, M.

Constructing the food waste issue on social media: a discursive social marketing approach. Journal of Marketing Management, ahead-of-print(ahead-of-print), 1–29.

Sutinen, U.-M. & Närvänen, E.

Understanding and managing customer experiences. In: Edvardsson, B. & Tronvol, B. (Eds). Handbook of Service Management. Palgrave.

Jaakkola, E., Becker, L., & Panina, E.

From customer to actor value propositions: an analysis of digital transaction platforms. The International Review of Retail, Distribution and Consumer Research (ahead-of-print)

Hokkanen, H., Hänninen, M., Yrjölä, M., & Saarijärvi, H.

Institutional work in food waste reduction: Start-ups' role in moving towards a circular economy. Industrial Marketing Management, 93, 605–616.

Närvänen, E., Mattila, M. & Mesiranta, N.

Healthy and Indulgent Food Consumption Practices Within Grandparent–Grandchild Identity Bundles: A Qualitative Study of New Zealand and Danish Families. Journal of Family Issues.

O’Donohoe, S., Gram, M., Marchant, C., Schänzel, H., & Kastarinen, A.

Business-to-Business Selling in Transition: A Digital Dynamic Managerial Capability Framework. Journal of Finnish Studies, 23 (2), 156–192.

Mattila, M., Hautamäki, P., Yrjölä, M. & Aarikka-Stenroos, L.

Kulutuksen vähentämisen tavat kestävässä kuluttamisessa. Kulutustutkimus.Nyt, 14 (1-2).

Luukkonen, R.

A typology of second-hand business models. Journal of Marketing Management (ahead-of-print).

Yrjölä, M., Hokkanen, H., & Saarijärvi, H.

Talking bodies – an embodied approach of service employees’ work. Journal of Services Marketing (ahead-of-print).

Kuuru, T.-K. & Närvänen, E.

Co-creating sustainable corporate brands: A consumer framing approach. Corporate Communications: An International Journal, Vol. 25 No. 3, 447-461.

Lahtinen, S. & Närvänen, E.

Business Model Opportunities in Brick and Mortar Retailing Through Digitalization. Journal of Business Models Vol. 8 Nro. 3, 33-61.

Hokkanen, H. Walker, C. & Donnelly, A.

Towards circular economy in food consumption: Food waste reduction practices as ethical work. Journal of Consumer Culture (online first).

Lehtokunnas, T., Mattila, M., Närvänen, E. & Mesiranta, N.

Platform-based sustainable business models: Reducing food waste in food services. International Journal of Entrepreneurship and Innovation Management, 24(4/5), 249-265.

Mattila, M., Mesiranta, N., & Heikkinen, A.

Parasocial relationships of Generation Z consumers with social media influencers. Ch. 7 in Influencer Marketing and Relations: Changing the Ways Companies Communicate. Ed. Yesiloglu, S. and Costello, J. Routledge: London.

Närvänen, E., Kirvesmies, T. & Kahri, E.

A Meaning-Based Framework for Customer Loyalty. International Journal of Retail & Distribution Management, Vol. 48 No. 8, pp. 825-843.

Närvänen, E., Kuusela, H., Paavola, H. & Sirola, N.

Eye on the customer: breaking away from the inside-out mindset. Journal of Business Strategy (ahead-of-print).

Yrjölä, M.

Characterization and Correction of Bias Due to Nonparticipation and the Degree of Loyalty in Large-Scale Finnish Loyalty Card Data on Grocery Purchases: Cohort Study. Journal of Medical Internet Research, 22(7).

Vuorinen, A,-L., Erkkola, M., Fogelholm, M., Kinnunen, S., Saarijärvi, H., Uusitalo, L. & Nevalainen, J.

Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. Journal of Retailing and Consumer Services, 57, 102233–.

Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H.

Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing. In Advances in National Brand and Private Label Marketing (pp. 156–163). Springer International Publishing.

Yrjölä, M., Hokkanen, H., Määttänen, E., & Saarijärvi, H.

Grocery purchase data in the study of alcohol use - A validity study. Drug and Alcohol Dependence Vol. 214 (September), 108-145.

Lintonen, T., Uusitalo, L, Erkkola M., Rahkonen, O., Saarijärvi, H., Fogelholm, H., & Nevalainen, J.

Strategiana asiakaskokemus: Miksi, mitä, miten. Docendo.

Saarijärvi, H. & Puustinen, P.

Kaupan transformaatio: Datan rooli ja arvopotentiaali. In Jalonen, H., Helander, N., Mäkelä, L., & Boedeker, M. (2020). Arvostustalous : kuinka arvostus rakennetaan ja rakentuu digiyhteiskunnassa. Vastapaino.

Saarijärvi, H. & Hokkanen, H.