Members

• Waste Matters - Change agents' engagement in circular economy transformation 2020-2023
• LOWINFOOD - Multi-actor design of low-waste food value chains through the demonstration of innovative solutions to reduce food loss and waste 2020-2025
• IN2FOOD - Resolving a Societal Challenge: Interdisciplinary Approach Towards Fostering Collaborative Innovation in Food Waste Management 2021-2024
• EPELI -Pelisääntöjä lapsille suunnattujen epäterveellisten elintarvikkeiden markkinointiin 2020-2021
• Consumer citizens as active reducers of food waste 2016-2019

PhD thesis of the year award by University of Tampere and School of Management 2014; Prima doctor title in Doctoral promotion, 2018

Editorial Review Board Member, European Journal of Marketing

Editorial Board Member, Kulutustutkimus.nyt (A journal published by the Finnish Association of Consumer Research)

Most important recent publications: 

Kastarinen, A., Närvänen, E., & Valtonen, A. (2022). Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption. Journal of Consumer Research. https://doi.org/10.1093/jcr/ucac050 

Leipämaa-Leskinen, H., Närvänen, E., & Makkonen, H. (2022). The rise of collaborative engagement platforms. European Journal of Marketing, 56(13), 26-49. https://doi.org/10.1108/EJM-11-2020-0798 

Mesiranta, N., Närvänen, E., & Mattila, M. (2022). Framings of food waste: How food system stakeholders are responsibilized in public policy debate. Journal of Public Policy & Marketing 41 (2), 144-161. https://doi.org/10.1177/07439156211005722 

Moisander, J, Närvänen, E. & Valtonen, A. (2020) Interpretive marketing research: Using ethnography in strategic market development. In L. Penaloza, L. Visconti & N. Ozcaglar–Toulouse (2020) (Eds.), Marketing Management: A Cultural Perspective. 2nd Edition, London: Routledge. 

Närvänen, E., Mattila, M., Keränen, J., Kaivonen, I. & Nurminen, M. (2022). Framing value propositions in the food waste business: A sociocultural approach. Industrial Marketing Management, 105, 211-222. https://doi.org/10.1016/j.indmarman.2022.06.008 

Närvänen, E., Mattila, M., Mesiranta, N. & Heikkinen, A. (2020) ”Introduction: Solutions for managing food waste”, in Närvänen, E., Mattila, M., Mesiranta, N. & Heikkinen, A. (Eds.) Food waste management: Solving the wicked problem. London: Palgrave Macmillan, pp. 1-24. https://link.springer.com/chapter/10.1007/978-3-030-20561-4_1  

• CIRCEX
• WASTE MATTERS
• LOWINFOOD
• IN2FOOD
• CARE

• Waste Matters: Change agents' engagement in circular economy transformation
• EPELI (Identifying national guidelines for the regulation of marketing unhealthy food to children), 2020-2021
• Digitaalisen kaupan opintokokonaisuus (Digital commerce study module)
• Nordic Retail and Wholesale Conference 2022

Luukkonen, R., Närvänen E. & Becker L. (2024), Consumer collectives in the circular economy: A systematic review and research agenda, Sustainable Production and Consumption, ahead-of-print. https://doi.org/10.1016/j.spc.2024.01.006 

Sutinen, U.-M., Luukkonen, R. and Närvänen, E. (2023), “Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media, Young Consumers, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/YC-04-2023-1726 

Mesiranta, N., Närvänen, E., Luukkonen, R. & Kaivonen, I. (2021). Social Media Influencers Educating Consumers on Sustainable Fashion. NA - Advances in Consumer Research Volume 49, eds. Bradford T.W., Keinan A., and Thomson, M. Duluth, MN: Association for Consumer Research, 87–90. https://www.acrwebsite.org/volumes/3000782/volumes/v49/NA-49