Most important recent publications:
Kastarinen, A., Närvänen, E., & Valtonen, A. (2022). Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption. Journal of Consumer Research. https://doi.org/10.1093/jcr/ucac050
Leipämaa-Leskinen, H., Närvänen, E., & Makkonen, H. (2022). The rise of collaborative engagement platforms. European Journal of Marketing, 56(13), 26-49. https://doi.org/10.1108/EJM-11-2020-0798
Mesiranta, N., Närvänen, E., & Mattila, M. (2022). Framings of food waste: How food system stakeholders are responsibilized in public policy debate. Journal of Public Policy & Marketing 41 (2), 144-161. https://doi.org/10.1177/07439156211005722
Moisander, J, Närvänen, E. & Valtonen, A. (2020) Interpretive marketing research: Using ethnography in strategic market development. In L. Penaloza, L. Visconti & N. Ozcaglar–Toulouse (2020) (Eds.), Marketing Management: A Cultural Perspective. 2nd Edition, London: Routledge.
Närvänen, E., Mattila, M., Keränen, J., Kaivonen, I. & Nurminen, M. (2022). Framing value propositions in the food waste business: A sociocultural approach. Industrial Marketing Management, 105, 211-222. https://doi.org/10.1016/j.indmarman.2022.06.008
Närvänen, E., Mattila, M., Mesiranta, N. & Heikkinen, A. (2020) ”Introduction: Solutions for managing food waste”, in Närvänen, E., Mattila, M., Mesiranta, N. & Heikkinen, A. (Eds.) Food waste management: Solving the wicked problem. London: Palgrave Macmillan, pp. 1-24. https://link.springer.com/chapter/10.1007/978-3-030-20561-4_1
