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Asiakaslähtöisen markkinoinnin tutkimusryhmä

Julkaisut

Julkaisut 2023

Actor experience: Bridging individual and collective-level theorizing. Journal of Business Research (SI: Advancing Service-Dominant Logic: Institutions, Service Ecosystems, and Emergence)

Becker, L., Karpen, I. O., Kleinaltenkamp, M., Jaakkola, E., Helkkula, A., & Nuutinen, M.

Koko artikkeli (open access) artikkelissa Actor experience: Bridging individual and collective-level theorizing. Journal of Business Research (SI: Advancing Service-Dominant Logic: Institutions, Service Ecosystems, and Emergence)

"The assembling of circular consumption: A sociomaterial practice approach." teoksessa The Routledge Handbook of Catalysts for a Sustainable Circular Economy, eds. Hanna Lehtimäki, Leena Aarikka-Stenroos, Ari Jokinen and Pekka Jokinen. Routledge.

Närvänen, E. Fuentes, C., Mesiranta, N.

“Grocery retailer approaches to discussion on the food waste issue on social media” teoksessa Future Themes in Consumption, eds. Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe.

Sutinen, U. & Närvänen, E.

Julkaisut 2022

"Understanding and managing customer experiences." Teoksessa: Edvardsson, B. & Tronvol, B. (Eds). Handbook of Service Management. Palgrave.

Jaakkola, E., Becker, L., & Panina, E.

"Framing Firm Internationalisation – A Business Model Perspective." Teoksessa: Nielsen, C., Marinova, S.T. & Marinov, M.A. (Eds.) Business Models and Firm Internationalisation. Routledge.

Yrjölä, M. & Kuusela, H.

"Digital Platforms as Disrupting Business Models for Internationalisation." Teoksessa: Nielsen, C., Marinova, S.T. & Marinov, M.A. (Eds.) Business Models and Firm Internationalisation. Routledge.

Yrjölä, M., Mattila, M., Hautamaki, P. & Mikkonen, M.

“Materializing the body - a feminist perspective”, teoksessa Maclaran, P., Stevens, L. & Kravetz, O. (forth.) The Routledge Companion to Feminism and Marketing, London: Routledge.

Valtonen, A. & Närvänen, E.

Maternal childbirth experience and induction of labour in each mode of delivery: A retrospective seven-year cohort study of 95,051 parturients in Finland. BMC Pregnancy and Childbirth

Joensuu, J., Saarijärvi, H., Rouhe, H., Gissler, M., Ulander, V.-M., Heinonen, S., Torkki, P., & Mikkola, T.S.

Koko artikkeli artikkelissa Maternal childbirth experience and induction of labour in each mode of delivery: A retrospective seven-year cohort study of 95,051 parturients in Finland. BMC Pregnancy and Childbirth

"Practice disengagement: Reconfiguring systems of practices in transformational consumption journeys." Teoksessa Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Becker, L., Jaakkola, E., Akaka, M. A., & Schau, H. J.

Koko artikkeli (open access) artikkelissa "Practice disengagement: Reconfiguring systems of practices in transformational consumption journeys." Teoksessa Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Changes in alcohol purchases from grocery stores after authorizing the sale of stronger beverages: the case of the reform of Finnish alcohol legislation in 2018, Nordic Studies on Alcohol and Drugs.

Uusitalo, L., Nevalainen, J., Rahkonen, O., Erkkola, M., Saarijärvi, H., Fogelholm, M. & Lintonen, T.

Koko artikkeli artikkelissa Changes in alcohol purchases from grocery stores after authorizing the sale of stronger beverages: the case of the reform of Finnish alcohol legislation in 2018, Nordic Studies on Alcohol and Drugs.

Social media influencers educating consumers on sustainable fashion”, Teoksessa Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Mesiranta, N., Närvänen, E., Luukkonen, R. & Kaivonen, I.

Koko artikkeli (open access) artikkelissa Social media influencers educating consumers on sustainable fashion”, Teoksessa Williams Bradford, T.W., Keinan, A. & Thompson, M. (eds.) NA - Advances in Consumer Research Volume 49, Duluth, MN: Association for Consumer Research, pp. 87–90.

Julkaisut 2021

Epäterveellisten elintarvikkeiden markkinointi lapsille ja nuorille. Tilanne Suomessa ja pelisääntöjä markkinoinnin sääntelyyn. Valtioneuvoston selvitys- ja tutkimustoiminnan julkaisusarja 2021:57.

Fogelholm, M., Närvänen, E., Erkkola, M., Lähteenmäki-Uutela, A., Kaivonen, I., Nikkola, A., Sutinen, U-M. ja Uusitalo, L.

Linkki julkaisuun artikkelissa Epäterveellisten elintarvikkeiden markkinointi lapsille ja nuorille. Tilanne Suomessa ja pelisääntöjä markkinoinnin sääntelyyn. Valtioneuvoston selvitys- ja tutkimustoiminnan julkaisusarja 2021:57.

Sociodemographic differences in motives for food selection: results from the LoCard cross-sectional survey. The International Journal of Behavioral Nutrition and Physical Activity, 18(1), 1–71.

Konttinen, H., Halmesvaara, O., Fogelholm, M., Saarijärvi, H., Nevalainen, J. & Erkkola, M.

Koko artikkeli (open access) artikkelissa Sociodemographic differences in motives for food selection: results from the LoCard cross-sectional survey. The International Journal of Behavioral Nutrition and Physical Activity, 18(1), 1–71.

Julkaisut 2020

Characterization and Correction of Bias Due to Nonparticipation and the Degree of Loyalty in Large-Scale Finnish Loyalty Card Data on Grocery Purchases: Cohort Study. Journal of Medical Internet Research, 22(7).

Vuorinen, A,-L., Erkkola, M., Fogelholm, M., Kinnunen, S., Saarijärvi, H., Uusitalo, L. & Nevalainen, J.

Koko artikkeli (open access) artikkelissa Characterization and Correction of Bias Due to Nonparticipation and the Degree of Loyalty in Large-Scale Finnish Loyalty Card Data on Grocery Purchases: Cohort Study. Journal of Medical Internet Research, 22(7).

Interpretive Marketing Research: Using Ethnography in Strategic Market Development. Teoksessa L.M. Visconti, L. Peñaloza & N. Toulouse (Eds.) Marketing Management: A Cultural Approach. London: Routledge, 237-253.

Moisander, J., Närvänen, E. & Valtonen, A.

Linkki kirjaan yliopiston kirjaston sivuilla artikkelissa Interpretive Marketing Research: Using Ethnography in Strategic Market Development. Teoksessa L.M. Visconti, L. Peñaloza & N. Toulouse (Eds.) Marketing Management: A Cultural Approach. London: Routledge, 237-253.

Parasocial relationships of Generation Z consumers with social media influencers. Teoksessa Influencer Marketing and Relations: Changing the Ways Companies Communicate. Yesiloglu, S. and Costello, J. (Eds.), Routledge: London.

Närvänen, E., Kirvesmies, T. & Kahri, E.

Kirjan nettisivu artikkelissa Parasocial relationships of Generation Z consumers with social media influencers. Teoksessa Influencer Marketing and Relations: Changing the Ways Companies Communicate. Yesiloglu, S. and Costello, J. (Eds.), Routledge: London.

Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing. Teoksessa Advances in National Brand and Private Label Marketing, Springer International Publishing, 156–163.

Yrjölä, M., Hokkanen, H., Määttänen, E. & Saarijärvi, H.

Kirjan nettisivu artikkelissa Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing. Teoksessa Advances in National Brand and Private Label Marketing, Springer International Publishing, 156–163.

Kaupan transformaatio: Datan rooli ja arvopotentiaali. Teoksessa Jalonen, H., Helander, N., Mäkelä, L., & Boedeker, M. Arvostustalous : kuinka arvostus rakennetaan ja rakentuu digiyhteiskunnassa. Vastapaino.

Saarijärvi, H. & Hokkanen. H.

Strategiana asiakaskokemus: Miksi, mitä, miten. Docendo.

Saarijärvi, H. & Puustinen, P.