Duration: August 2018 – July 2020
Principal investigator: Professor of social psychology, DSocSci Atte Oksanen
Researchers: MSocSci Reetta Oksa, DSocSci Markus Kaakinen, Docent, DSocSci Noora Ellonen
Funding: The Finnish Work Environment Fund
The research team is analyzing how professional use of social media is associated with young adults’ (born in the 1980s and ’90s) work engagement. The research consists of focus group interviews and online survey of five expert organizations. In addition, national comparison survey is conducted among working young adults.
The research gives comprehensive view on how young adults use social media at work and the association to their work engagement. The results provide organizations with important information on how social media can be utilized to promote wellbeing at work and how to avoid the risks involved. The research also provides new information on societal level of social media usage in the work context.