eMEDia – A bottom-up approach for the design and pilot of a joint Master Course in Cross-Media Journalism


eMEDia aims at contributing to the modernisation of the Higher Education sector in Tunisia through a bottom-up approach for the design and pilot of a first level professional Master Course in Cross-Media Journalism.

The aim of the professional Master Course is to train young people studying communication and journalism and the young professionals in the journalism sector who wish to develop digital and cross-media journalism skills in a glocal perspective, focused on the local community and with global interests. Cross-media journalism skills is represented by the capability to use video, audio, text, and new communication platforms (social media, blogs, etc.) to produce journalistic contents.

The professional Master Course will be designed by means of a participatory approach, involving teachers from the EU and Tunisia, students and professional journalists. Teachers will be provided with the required skills for the (participatory) design and (joint) delivery of the Master Course through a set of capacity building initiatives: online Resource Repository for Training, online Social Space for discussion and study visits at the EU partner institutions.

The length of the Master Course is of 2 years and corresponds to 120 ECTS. The first year will be piloted during the lifetime of the project.

The specific objectives of the project:

  • To exchange best practices in the field of HE and cross-media journalism by means of a good practice review
  • Building capacities of teaching staff through a training framework and study visits at the EU partner universities;
  • To develop a curricula in Cross-Media Journalism based on a wide consultation with teachers, students, professionals and media experts
  • To set-up and offer a double degree program in Cross-Media Journalism to students (with and without a journalism background) in Tunisia which includes an alignment study period

The key results of Work Package 2 by School of Communication, Media and Theatre CMT

  • Online Repository: A list of further reading related to cross-media journalism edited by Jenni Mäenpää, jenni.k.maenpaa (at) uta.fi
  • Catalogue of Good Practices: A collection of interviews and good practices related to journalism teaching edited by Auli Harju, auli.harju (at) uta.fi


Open Day seminar: University of Tampere, April 29th, 2015 (programme in pdf)

The eMEDia consortium met at the University of Tampere to organize an Open Day to advance working on cross-media journalism education on an Euro-Mediterranean perspective.

Programme: European Commission Tempus Programme

Coordinator: UNIMED – Mediterranean Universities Union, Rome, Italy

Members of the Consortium:

  • University of Tampere, Finland
  • IULM – Libera Università di Lingue e Comunicazione IULM, Milan, Italy
  • University of Barcelona, Barcelona, Spain
  • University of Sousse, Sousse, Tunisia
  • University of Sfax, Sfax, Tunisia
  • IPSI, Institut de Presse et des Sciences de l’Information, University of La Manouba, La Manouba, Tunisia
  • Ministry of Higher Education and Scientific Research, Tunisi, Tunisia
  • Sfax Section of National Syndicate of Tunisian Journalists, Sfax, Tunisia

Project Duration: 1 December 2013 – 30 November 2016

Project Number: 544186-TEMPUS-1-2013-1-IT-TEMPUS-JPCR

Contact: Auli Harju, auli.harju (at) uta.fi, +358 50 318 7627